How did the advertisers of the past sell electric corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products? How did innovations in printing techniques and packaging design play a part in the evolution of advertising? And what can these items tell us about transport, war, politics and even the royal family?

Vintage Advertising: An A to Z takes a fresh look at historical advertising through a series of thematic and chronological juxtapositions. Richly illustrated from the John Johnson Collection of Printed Ephemera at the Bodleian Library, this book features a range of topics from Art to Zeitgeist, showcasing how nineteenth- and early twentieth-century advertisements often capture the spirit of their age and can be rich repositories of information about our past.

Julie Anne Lambert is Librarian of the John Johnson Collection of Printed Ephemera at the Bodleian Libraries.

• Paperback with flaps
• 144 pages, 196 x 196 mm
• 109 colour illustrations
• ISBN: 9781851245406
• Publication April 2020